After the closing of 2022 “Double Eleven” Shopping Festival, e-commerce platforms have released their sales lists, among which, the nutrition sector recorded an impressive sales growth. Taking BYHEALTH as an example, during “Double Eleven” Shopping Festival (from 20:00, October 20 to 24:00, November 11), its total sales of all brands has exceeded RMB 700 million across all platforms, with a YoY growth of 20%.

Data from Alibaba^① show that only after one hour since the start of the promotion on 20:00, November 10, “BYHEALTH” achieved sales exceeding RMB 100 million (20: 00, October 31 - 21: 00, November 10), and was rated the best-seller healthcare/VDS brand on Tmall, and Top 1 in soy protein isolate/mixed protein and collagen categories at Alibaba.

Source: sycm.taobao.com

(All data is calculated by the platforms and has not been audited, for reference only)

According to data from sz.jd.com^②, “BYHEALTH” ranked TOP 1 of nutrition and health brand on JD.COM. Only after one minute since the start of promotion, BYHEALTH achieved a cumulative sales of over 100,000 items (20: 00, October 31 - 20: 01, November 10), ranking Top 1 on JD Health among nutrition and healthcare brands, and Top 1 in protein powder and collagen categories.

Source: sz.jd.com

In Douyin Mall, total sales growth of all BYHEALTH brands broke through 130% year-on-year, among which sales of “Life-Space” increased more than 10 times year-on-year. On vip.com, sales of BYHEALTH increased by over 20% year-on-year, and its sub-brands including “Life-Space”, “Jianshijia” and “Jian An Shi” all saw a year-on-year growth of more than 80%.

Moreover, it should be noted that BYHEALTH's sub-brands also had striking performance. The total online sales of “Nature's Bay” and “Life-Space” rose by over 120% year-on-year. From the perspective of segmented categories, BYHEALTH Calcium Vitamin D&K is widely popular among consumers, with sales growth exceeding 300% and 250% year-on-year on JD.COM and Tmall, respectively, and topped among calcium category of bone health brands on JD.COM during the “Double Eleven” Shopping Festival. What’s more, BYHEALTH KEYLID was rated TOP 1 in glucosamine chondroitin/bone collagen category on Tmall.

Despite the numerous emerging brands in VDS industry, BYHEALTH still maintain its best-seller position in “Double 11” Shopping Festival for years. The outstanding performance can be attributed to the expanded market due to growing awareness of national health and increasing health consumption; but more importantly, BYHEALTH has been dedicating to “science-based nutrition” for years, and using its cutting-edge technologies and quality products to create a differentiated competitive edge, which contributes to its popularity among consumers. As the Sports Food and Nutrition Supplier of TEAM CHINA, BYHEALTH will be committed to innovative research and development, to deliver more high-quality products for consumers.

① Data from Alibaba: 20: 00, October 24, 2022- 24: 00, November 11, 2022.

② Data from JD.COM, Douyin and vip.com: 20: 00, October 20, 2022- 24: 00, November 11, 2022.