On the evening of April 28, BYHEALTH Co., Ltd. (stock code: 300146, hereinafter referred to as BYHEALTH or the Company) released its financial report for the first quarter of 2021. As per the report, the Company achieved a revenue of 2.223 billion RMB in the first quarter, an increase of 48.66% year on year; the net profit attributable to shareholders of the listed Company was 0.816 billion RMB, an increase of 52.70% year on year.

2021 marks the first year of the Company’s new three-year plan. The first quarter embraces a "good start" with outstanding performance growth. In terms of domestic businesses, in 2021 Q1, BYHEALTH’s offline revenue increased 37.03% year-on-year. Its online revenue increased 114.15% year-on-year. Both offline and online channels have witnessed remarkable growth; in terms of overseas businesses, LSG achieved an operating income of 0.134 billion RMB, a year-on-year increase of 12.89%.

In the new three-year plan, the "science based nutrition" strategy serves as the core driving force for the Company’s differentiated competitive advantage. Since 2021, the Company has comprehensively upgraded its independent core proprietary technologies and self-owned patented raw material R&D strategy, accelerating R&D of innovative functional products. At present, the Company’s new generation, herbal power, auxiliary, lipid-lowering product—Shu Bai Ning Ino Care capsule has hit the market. Shu Bai Ning leverages herbal power to assisted lowering blood lipid. It is beneficial to blood vessels, so as to promote cardiovascular and cerebrovascular health.

In response to the needs of young consumers, BYHEALTH’s wholly-owned subsidiary- Foodtalk, has launched three high-protein drinks called “You Zhong Dan Bai”, offering exclusive premium pocket protein for young people. Each bottle is rich in high-quality protein. It focuses on supplementing protein in breakfasts and cuts into functional food arena featuring light function, fast consumption and convenience. In addition, the Company has launched the hero product series called "Wei Man C" (meaning Full of Vitamin C). It sets the brand tone for the young and fashionable, which covers different age groups. It forges itself as a Vitamin C product matrix satisfying various needs, and sets its eyesight on the Vitamin C market with corresponding arrangements. With its products serving the young generation, the Company continues to create innovative and competitive new products, riding on the consumption trend of the new generation.

In the meantime, it focuses on the needs of market segments, accelerating scientific research and updating product portfolio. Among them, Australia’s well-known professional dietary supplement brand Pentavite, which has an experience in Children’s health for over 50 years, now launches 5 new products to further develop the nutrition market for children in their early period. BYHEALTH’s international namesake Dietary Supplement Brand has successively launched 2 new products that featuring appealing package, beneficial function, portable design and pleasant taste for the new-generation customers.

Over the past quarter, the Company has initiated “reforms for revitalization" and carried forward four major strategies of "science based nutrition", the whole-chain digitalization, a super supply chain and the management of users’ assets. Major Innovation Projects and Major Tricky Projects are the key to the KPI adjustments of partners, relevant units and important posts. It helps the Company to implement the new three-year plan, and to build core competitive advantages that are future-oriented and exclusive.

According to Euromonitor’s data, BYHEALTH ranked first in China’s vitamin and dietary supplement industry in 2020, with a market share of 10.3%. The agency believes that, as a leading domestic dietary supplement company, BYHEALTH enjoys strength in science based nutrition product power, brand power and channel power, assuring the success of its new three-year plan.